Pantone recently announced their color of the year for 2009- Mimosa. I loved their choice for 2008 and I do really like this color but I'm struggling with the narrative around it.
"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance......Mimosa also speaks to enlightenment, as it is a hue that sparks imagination and innovation."
I don't really see it as a yellow - it reads more as a yellowish orange to me which redirects the symbolism to something more energetic and ambitious. Even the word Mimosa doesn't seem right- I associate that flower with a much greener cast (freesias comes more to mind) and a Mimosa cocktail just doesn't jive with the sombre zeitgeist right now. A locally grown peach smoothie would probably be more appropriate, no?
In my image above I like the context, it was taken in the conservatory at Brooklyn Botanic Garden. A small burst of bold energy against dark unfamiliar perhaps threatening shapes. Just what we need for where we're at right now.
